Sneaker Sole Developments

As some sneaker styles started to establish themselves at Moda as the more important lines this opened up opportunities to develop new brand specific constructions. This included our Bethy range, another style she saw as being able to dress up and dress down. Going from an unbranded sole in a single colour to a branded sole made of three moulds opened up the possibility to play with colour combinations in the sole adding huge value to the consumer.