Gum Soles

The gum sole sneaker range and Moda tapped into the emerging trend while still holding onto the handwriting that we knew the customer had grown to love. The retro inspired gum sole mixed with our bright coloured combinations helped create something that felt nostalgic yet modern. As the gum coloured sole was something the customer wouldn’t have ever seen in our collection before we decided to introduce it within our Filicia family as it was a range that was tried and trusted. Then once we had good sales I was able to introduce new silhouettes in more fun colourways.